Baby Phat is one of the world’s largest fashions based on hip-hop brands for female. It was established by Kimora Lee Simmons (creative director and top fashion model) in 1998 with label as denim. Headquarters of baby phat is located in East Brunswick, New Jersey, United States of America. The revenue of Baby phat fashion world was up to $800 Million. Kimora at the age of 13, was an established model. By age 16 she had modeled for worlds famous elite designers like Givenchy, Fendi, Yves St. Laurent, Gianfranco Ferre and Richard Tyler.

Baby Phat is the world’s largest collection with famous lifestyle brands and celebrity fashion shows in New York has become an added advantage for this brand. From one of her famous designs Lavish designs have been used by many famous models from Lil’ Kim to Alicia Keys and Paula Abdul to Britney Spears.
Famous photographers like Steven Klein, David LaChapelle and Brett Ratner have been called to shoot the Baby Phat lifestyle. Baby Phat’s logo has become very famous and has been recognized with that fashionable symbol internationally. Baby Phat is highly fashioned lifestyle which inspires all the women with sexy, sasy and stylish fashion.
It have many eye catching brands like outwear, handbags, shoes, jewelry, Motorola mobile phones, lingerie and signature fragrance have been tailored for the girls and it is the life style for glamorous women. Baby Phat’s brand logo is like sleek cat and has been inspired from Egyptian goddess. It also has a division named Baby Phat Scrubs. It even sells scrubs as well as medical coats in various designs and having the sleek cat logo on each.
Baby Phat Lifestyle provides many services like
• It provides many brands related to beauty products, outwear, home, handbags and many more with all the new arrivals and special offers on each brands
• It provides Baby Phat gift cards and can get perfect gift every time on this card
• It provides plus size for girls like prep school, colored denim, prints charming and patent shine in jeans, pants, skirts, shorts, tops, sweaters and jackets
• It provides Rush Card opportunity which facilitates like credit card without any debt which is much safer than cash and can access money at any time and at any place through all the ATMs
• It provides accessories like jewelry, sunglasses, watches, belts & hats, hair accessories, handbags & wallets, socks and books
• Baby Phat provides eyecandy patent colors of footware for kids
• It brings top spring trends 2008 for juniors
• The famous star Kimora lee Simmons have been immortalized into barbee icon
• It provides many discount offers and even on shipping